Path has unveiled two new vertical applications for the Insurance sector that extend their CRM capability beyond the Web, call centre and e-mail into point of sale (POS) as vCollect and vSell. A pair of comprehensive solution spanning all customer-facing departments of any BFSI organization. Both the new systems enable callers to approach customers with specific details about their products, their history and make Personalized reminders to them.

Both the products span all areas of customer-facing operations, offering a unified customer view, encouraging collaboration & ultimately fostering successful & profitable customer interactions.

At the heart of the modular solution is the customer engine component. This collects data from all channels, agents and scores customers, then presents real-time information that are appropriate to the individual.

Both the products are completely customizable solutions and can also be tightly integrated with other critical business systems. The result: revenue-enhancing benefits ranging from higher sales productivity to increased customer satisfaction immediately.